Rocky Mountaineer and Canyon Spirit unite under one umbrella

Armstrong Collective Ushers in a Bold New Era with Rebrand and Expansion

Armstrong Collective, a pioneer in luxury rail travel, has officially introduced its new parent brand, bringing Rocky Mountaineer and Canyon Spirit under one umbrella. This evolution marks a significant milestone as the company looks to the future, expanding its world-class train journeys to new destinations.

Since 1990, Armstrong Collective has welcomed over 2.3 million guests aboard its trains, offering immersive experiences through breathtaking landscapes. “I’m incredibly proud of what we’ve built over the past 35 years,” said Tristan Armstrong, CEO of Armstrong Collective. “As we step into this new chapter, we remain committed to delivering unforgettable journeys that connect travelers to the world’s most spectacular natural wonders.”

Introducing Canyon Spirit: A New Identity for U.S. Rail Journeys

As part of this transformation, Rocky Mountaineer’s U.S. routes will now operate under the Canyon Spirit brand. This rebrand reflects the unique character of the American Southwest, where towering red rock formations and dramatic landscapes define the experience.

Canyon Spirit’s flagship Rockies to the Red Rocks route, which launched in 2021, will expand in 2026 to include Salt Lake City, Utah. This enhancement will extend the journey into a three-day adventure, connecting Denver, Colorado, to Salt Lake City, with overnight stops in Glenwood Springs and Moab, Utah.

Throughout the trip, guests can indulge in locally inspired cuisine, enjoy engaging storytelling, and take in unparalleled panoramic views of the region’s iconic landscapes. The new itinerary will begin on April 21, 2026, with weekly departures. Prices start at US$2,123 per person, inclusive of hotel stays in Glenwood Springs and Moab.

A Legacy of Luxury Rail Experiences

Rocky Mountaineer will continue to operate in Western Canada, maintaining its reputation as the premier luxury train journey through the Canadian Rockies. The brand’s commitment to exceptional service, breathtaking scenery, and immersive experiences remains unchanged.

Armstrong Collective’s rebranding not only unifies its offerings but also signals its ambition to expand into new global destinations. The company is actively exploring opportunities to introduce its signature rail journeys to other parts of the world, further solidifying its place as a leader in luxury train travel.

Enhanced Travel Advisor Support

Recognising the vital role of travel advisors, Armstrong Collective launched a new Agent Portal in late 2024. This platform streamlines the booking process, making it easier for advisors to explore packages, access centralised reservations, and utilize marketing tools to promote luxury rail experiences in Canada and the U.S.

With a fresh identity, expanded routes, and a vision for future growth, Armstrong Collective is redefining luxury rail travel. Whether through the breathtaking Canadian Rockies or the awe-inspiring American Southwest, the company continues to set the standard for extraordinary train journeys.

For more details, visit www.thearmstrongcollective.com.