
Jacqui Hill
18 Mar 2025
Cyclone Alfred has caused over $1.2B in damage but the effects on tourism will take time to feel the full effect. How can we help as agents.
Supporting Clients and Communities After Tropical Cyclone Alfred
Tropical Cyclone Alfred has had a significant impact on Australia’s tourism industry, particularly in key destinations like the Gold Coast and North Queensland. With widespread damage to infrastructure, beaches, and businesses, the travel industry plays a vital role in supporting recovery efforts and assisting clients affected by the disaster.
Impact on Tourism and Infrastructure Cyclone Alfred caused severe sand scarping, damaged access ways, and disrupted coastal infrastructure in one of Australia’s busiest tourist areas. The Gold Coast lost approximately 4 million cubic metres of sand—equivalent to 320,000 semi-trailer loads—impacting beach accessibility and visitor experiences. Northern NSW and North Queensland regions have also suffered significant losses, with insurance claims already exceeding $164 million in damages across key travel destinations like Townsville, Ingham, and Mission Beach.
Government Response and Funding The Federal Government has announced over $1.2 billion in recovery funding, with $30 million specifically allocated for repairing roads and infrastructure in affected areas. Additionally, the Disaster Recovery Payment and Disaster Recovery Allowance are available to assist impacted communities, providing financial support to businesses and individuals who rely on tourism.
How Travel Agents Can Help As travel agents, we can play a key role in supporting clients and rebuilding confidence in travel to affected areas. Here’s how:
Stay Informed & Communicate Proactively
Keep up to date with the latest government recovery efforts and local tourism board updates.
Inform clients about any changes in accessibility, accommodations, or services in affected regions.
Provide alternative travel options if their original plans are impacted.
Encourage Travel Insurance
Cyclone Alfred has highlighted the importance of travel insurance. Many travelers overlook domestic travel insurance, but it can provide crucial support for trip cancellations, interruptions, and unexpected expenses.
Educate clients on the benefits of comprehensive coverage, particularly for extreme weather-related disruptions.
Support Local Tourism Businesses
Encourage future travel bookings to recovering destinations once they are safe and operational.
Partner with local tour operators, hotels, and experiences that have reopened to drive tourism dollars back into affected communities.
Promote responsible tourism and share updates on when it’s the right time to visit.
Advocate for Flexible Booking Policies
Work with suppliers to ensure flexible cancellation and rebooking policies for travelers affected by natural disasters.
Assist clients in modifying their itineraries while ensuring they still have an enjoyable travel experience.
Donate or Volunteer Where Possible
Consider organizing fundraisers or donations for tourism operators and communities impacted by the cyclone.
Encourage clients to contribute to legitimate disaster relief funds or participate in volunteer tourism efforts when available.
Looking Ahead While the immediate effects of Cyclone Alfred are still being felt, the tourism industry is resilient. By staying informed, guiding clients effectively, and supporting local businesses, travel agents can play a crucial role in the recovery process. As destinations rebuild, we can help travelers return with confidence, knowing they are contributing to the revival of these beautiful locations.
https://travelweekly.com.au/cyclone-alfreds-1-2b-insurance-impact-as-qld-tourism-rebuilds/